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Running Green for St.Patrick's Day

We have partnered with Marnie Oshan of Moshan Productions to produce the "Greenlight Organic's Go Green Saint Patricks Day 5k and 10k run."  The event will be Sunday, March 14 in Los Gatos' Vasona Park and is going to promote "green living".  This event will strive to be sustainable in all forms.
One way this event is sustainable is by using apparel that comes from organic cotton or recycled materials, so as to not pollute the earth.  In addition, the workers that manufacture the apparel are treated fairly and paid fairly, which is another measure of sustainability.   Recycling bottles, riding public transportation, biking, or carpooling to the event also helps reduce greenhouse gases.  Purchasing carbon offsets is also sustainable.
What are carbon offsets?
It is harder to reduce emissions than to counterbalance them.  On a daily basis, we produce greenhouse gases, which greatly affect the temperature of the Earth.  To counteract the  negative environmental effects of our energy-intensive lifestyles and economies, we can achieve carbon neutrality by purchasing carbon offsets.
A carbon offset is a financial measure of reducing greenhouse gases.  They are measured in metric tons of carbon dioxide equivalent (or the amount of global warming a greenhouse gas produces).
How do carbon offsets work?
Depending on the activity you perform, there are calculators that can estimate the CO2 emissions that you produce.  For instance, traveling to work is sure to produce a good amount of CO2 emissions, especially if you drive to work everyday.  If you enter the distance and frequency of the time traveled to work in a week or month, the calculator will tell you the amount of CO2 for which you are responsible.  In addition, the calculator will give you an amount that will offset those emissions.
The purchase of carbon offsets finances renewable energy projects such as wind or hydroelectric farms; energy efficiency projects, like some of the ones carried out by your local energy provider; cleaning of industrial-polluted lands or bodies of water; and more.  Athletes for a fit planet has a great example of purchasing carbon offsets on their site.  At events like the one in Los Gatos this Sunday, they sell stickers for $3.  The $3 offsets the equivalent of 300 miles or 300 pounds of CO2.
We want to be able to improve our earth in more ways than one.  Thus, if you can add into your lifestyle some of these measures to reduce your carbon footprint, you will be doing your part to make our earth cleaner and sustainable.
Come join us this Sunday to cheer on our local eco-friendly athletes!
 
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Child Maids

The recent article by the New York Times on the 12-year old maid that died in Pakistan from abuse depicts an issue that occurs frequently. It talks about a family who pays for services, a middleman, and a family in poverty who has no other option but to send their kids to work. But Human rights violations occur too much in spite of laws. Sadly, the people responsible for enforcing these laws are the ones committing the crimes; Shazia Masih's employer was a lawyer in Pakistan.
But Shazia Masih is not the only abused child maid in her country. Last year, Amina Rasheed, a 12-year old maid in Pakistan, was rescued by the employer's neighbors. Amina was frequently beat with shoes, had her hair pulled, and hit by other objects whenever she took too long to finish her work. She had no power, and no way out because her family depended on her income. In this case, Amina was a loan payment. Her parents owed Amina's employer money, and she was there to repay her debt; a higher price than the actual money owed. Even though there was a news story run by a local station, the story didn't generate a lot of concern because these type of stories are so common. Furthermore, domestic workers are not registered in Pakistan, so the government has no record of the number of girls working as servants or their working conditions. Even though the Child Labor Act of 1991 makes it illegal for an employer to hire a child under the age of 15 years, punishment is rarely administered. Amina's employer was released two weeks after he was arrested, and Amina was persuaded by her family to drop the charges.
A couple of years before, a story was published by the Huffington Post about 10-year old girl who had been purchased in Egypt to work in the home of a wealthy Egyptian couple living in California; the Amal's. She was also a loan payment. She worked 20 hours a day and lived in the garage. After receiving an anonymous call about a girl living inside the garage of thos house in Pacific Grove, the California department of Social Services began investigating. The entire family was questioned, including the children of the couple, who themselves mistreated Shyima, and called her names. When the police tried to call Shyima's family in Egypt, they denied any abuse Shyima suffered and insisted that the employers were good people. Ibrahim Amal was sentenced to three years in federal prison. His wife was sentenced to 22 months. They were ordered to pay $76,000, and were both deported back to Egypt, Africa. However, two years after her release, Madame Amal was seen going into her spacious and luxurious apartment in Cairo, Egypt with a 9 year old girl wearing a raggedy t-shirt and oversized flip flops trailing behind, carrying groceries.
It will just never end, it seems. These young girls were blessed by the press bringing their story to light. But many continue to suffer.
 
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Children in refugee camps live in fear

How many refugees are there in the world? In 2008, the estimate was 11.4 million. Approximately 70% of the world refugee population is in Africa and the Middle East.
Refugee camps provide assistance in many ways, especially during times of crisis, like the one in Haiti. Yet, there can be many dangers facing the most vulnerable inhabitants, such as children and women, who account for 80% of the people displaced. In a Kenyan refugee camp, for example, teenage boys and girls who were separated from their families during violent civil acts in Somalia account for more than half of the population. Children without parents are especially vulnerable to violence in camps. Collecting water or gathering firewood can set them up for discrimination and rape; especially in camps where refugees share resources with local communities. Additionally drug or alcohol induced adults are prone to rape and beat children. Girls forced into marriage as a result of pregnancy or rape is also common.
Children are also recruited as soldiers, often by force. According to a survey published by the Coalition to Stop the Use of Child Soldiers, more than half a million children have been recruited as child soldiers by government armed forces, civil militia, paramilitaries, and rebel groups; some as young as seven. They are used as shields during robberies, as messengers, sex slaves, are often expendable, and are forced to kill or steal.
Education is definitely a way to increase protection of these vulnerable children. More adults need to be educated within the refugee camps in order to be aware of the risks the children face, as well as the need to have accountable and supportive adults in which children can confide. Supporting local organizations is also important, as they know how the culture works and are able to develop relationships with the communities in need.
 
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Press Release: Greenlight Apparel supports US Armed Forces

Greenlight Apparel, a socially conscious manufacturer of sports apparel, announced today that it will be producing and donating custom running tech-tee shirts for 800 American soldiers that are deployed in Afghanistan. Greenlight Apparel will team up with Rob Powers from The Warrior Tours and Mark Liebert from the Sustainable Sports Foundation to sponsor the race that will be held in Afghanistan this March. Greenlight Apparel’s Executive Director, Monika Gill notes, "In a place where physical and mental stress runs high, it is important to support our troops. The T-shirts are our way of bestowing a small token of thanks to all the men and women fighting to help keep the homeland safe."
The running event will bring out celebrities, music, and plenty of 'giveaways' for the soldiers to unwind; helping to lift their spirits and connect them with the very people whose freedom they fight for on a day-to-day basis. The Warrior Tours organization will also broadcast videos, photos, and messages that will enable the men and women of the US Armed Forces to connect with their friends and families back home.
"When word came in from our soldiers in Afghanistan that they wanted to produce a first ever Marathon, we were immediately faced with the question of how we were going to supply them with T-shirts. Fortunately, Greenlight Apparel came through, and is helping to make this a reality. When our Soldiers receive these race shirts and read about Greenlight Apparel's mission, they are going to relate in a way that is truly unique," said Rob Powers.
Greenlight Apparel's primary mission is to fight child labor around the world by raising awareness of the World Child Labor Crisis. Within its first year of operations, they helped rescue and free over 600 children from forced child labor, and have avoided over 37,000 sweat shop hours.
"Our troops don't receive much aid from corporations, so we are proud to be one of the few corporations that are trying to go the extra mile for troops deployed thousand of miles away from home," states Neelu Aulakh, founder of Greenlight Apparel.
Rob Powers, America's Voice of Running since 1988, is a former U.S. National Team Athlete and Olympic Teams Coach, Former US Armed Forces Sports Program Athlete, who served our country during the 1980's as a member of the 2-172 Mountain Infantry Brigade.
Sustainable Sports Foundation was created by coffee and tea entrepreneur, avid triathlete and philanthropist Mark Liebert.
Greenlight Apparel is an eco-friendly apparel manufacturer with a social mission to help free children from illegal child labor practices and raise awareness of the World Child Labor Crisis. Greenlight Apparel specializes in outfitting events and corporate organizations with its high quality merchandise. The company donates 5% of each sale to one of its humanitarian Partners For Change that are focused on fighting against child labor.
 
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Keeping Our Promises

As part of our mission to donate 5% of the sale price goes towards our goal of making $1 million in grant commitments towards fighting child labor programs by 2012, we are excited to announce that in the past year, we donated $3,100 between "The Kenya Education Fund" and "Kiva."
Five hundred dollars sends a child to a reputable high school for an entire year. Inclusive in this cost are the child’s transportation costs, uniforms, shoes, books, tutoring and mosquito nets. In a place like Kenya where poverty is rampant and where there are few economic opportunities, education can equal power. Children become orphans due to parents dying from AIDS. Many children have to help at home by working themselves. To make money, teenage girls provide sexual services to older men called “sugar daddies.” Unfortunately, these girls are more susceptible to acquiring AIDS than boys their age, and in many cases pregnant as well.
One of the Kenya Education Fund's (KEF) programs is the teacher training program for HIV/AIDS education, a sustainable approach to prevention. The trainers are experienced health professionals that have worked for the Ministry of Health and local VCT’s (Voluntary Counseling and Testing Clinics). These educators will train school teachers exercises and games designed to build students’ skills in areas such as communication, self-confidence, goal-setting, resisting peer-pressure and preventing illness. Each school is also expected to help their students form AIDS Awareness Clubs in which students peer-teach, perform AIDS related dramas in the school and community, and collect educational resources made accessible to the entire student body.
Although Kenya's President, Mwai Kibaki, abolished public education fees up to 8th grade, many cannot afford high school. In addition, the student-teacher ratio in some classrooms is 100 to 1 and the quality of education in Kenya is declining as a result. While primary education remains free, most children will not go on to high school due to prohibitively high fees. This is changing, however, as the government dedicates more funding toward education. However, the only schools that succeed are those that are private, as free schooling can bring about an overpopulation of students and less than dedicated teachers.
Recently, KEF started The Kenya Computer Exchange, which allows schools to acquirecomputers for use in labs and for administrative purposes without any outlay of cash. Computers aren't free, however. The schools “buy in” to the success and good governance of the project by reciprocating with free enrollments for extremely disadvantaged students that KEF chooses. For example, two computers may be exchanged for free tuition at a boarding school for one student for one year. In addition, the school benefits by improving its prestige as an institution that offers computer classes. All the students at a participating school also benefit by learning vital computer skills that will serve them as productive members of society. And society at large benefits by giving poor children the opportunity to create a bright future for themselves and their country.
View the video below. Some kids often have to take it upon themselves to convince their parents that they will do better in the future if they are educated as opposed to working. The students are not only dedicated, but are supported by KEF all the way through to graduation. The organization also ensures that graduates seek higher education. We can't imagine a better cause. One way we continue to save kids from labor and trafficking.
 
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Because we care about the Bay Area

We are always looking for ways to help those in need. In 2009, Greenlight Organic donated over 9,000 T-shirts to three different charities. The primary recipient of the T-shirts was the Sacramento Food Bank.
We collected all the items that were leftover from previous clients' events. Rather than stocking T-shirts in warehouses for a few more years until they would have been donated to Goodwill, we made sure all the apparel went straight to those in need.
Sacramento Food Bank & Family Services provides over 450,000 articles of clothing free of charge to families and individuals in need throughout the Sacramento community. We know that many families are going through hard financial times and were happy to contribute our resources toward a worthy cause.
We're also extremely thankful and lucky to partner with organizations such as the Silicon Valley Turkey Trot and US Half Marathon, which support our fight against Child Labor.
 
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Highlights of the US Half Marathon in San Francisco

Expo at Sports Basement, Presidio, San Francisco, California The day before the half marathon was on October 31; Halloween. A few of the runners that had signed up for either the half marathon (13.1 mile) or the 10 kilometer distance run (6.2 miles) attended the expo at the Sports Basement in San Francisco’s Presidio district. Many of them came with their families, partners, or friends to pick up their gear, which included the bibs that display their participant numbers. Fortunately, along with other companies, we had set up our own booth and sold extra training T-shirts and caps, made from organic cotton. Included with every purchase were free socks, which everyone seemed to appreciate.
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Marathon Day The day of the marathon, November 1, was clear, sunny, not windy, not overcast, and not too cold, as may be the case around this time of year in San Francisco, especially by the bay. With a view of the Golden Gate Bridge and Alcatraz from North Point/Muni Park, we weren’t the only ones to be grateful of the beautiful weather and views. According to a few of the participants I spoke with, the scenery of the track made the run less “boring” or “cumbersome.” All the participants ran past aquatic park through the marina, Crissy Field, the Presidio, along the Golden Gate promenade, through Fort Mason and back to the Aquatic Park.
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Forty-four minutes after the race had begun, the first leaders began to pass through the finish line. The first to finish the 10k, Grace Hung, out of San Francisco, averaged around 7 minutes per mile. Coming in at around 8 minutes per mile, Kevin Davis from Santa cruz, was the first male to finish the 10k.
After an hour and twelve minutes, the first to finish the half marathon sped up to pass the finish line. His name and city of residence were announced: Ricardo Cardeno from Medellin, Colombia. We ran to give him a cap and congratulate him on his achievement. The more I spoke with him, the more it became obvious that he does this for a living. In fact, he’s a triathlon participant. When I asked him to describe his training regime, he explained that he trains three times per day with breaks in between. His training consists of a few hours running, later swimming, or finally cycling; he changes the order.
Around 12 minutes later, approximately one hour and twenty five minutes from the beginning of the race, I heard the announcer say “Here comes the first woman in the half marathon to cross the finish line.” Curious we kept listening as he described that she, too, was from Colombia. When I went over to ask Ricardo if he knew who the first woman to finish the marathon was, he said, “yes, my wife.”
Ricardo and his wife, Carmenza Morales, travel around the world participating in marathons and triathlons. Carmenza, a physical education certified professional, has been competing since 1990. Her husband decided to join her in 1995. They participated in the half marathon after having competed in the Santa Cruz triathlon a week before, where Carmenza finished second in the women’s individual competition.
Training regimes among other participants differed. Some had specifically devoted themselves to a six-week training at the gym or with friends. Others trained by running steadily for a couple of hours, two to three times per week, for about 3-6 months.
At the finish line, each runner had to return the tags they wore on their shoes. The blue mats located about 30 yards away from the finish line scanned the tags. These tags gave the announcer the details of each runner, such as their names, their city of residence, and their times. This made time recording automatic and easily accessible from the Internet.
The finish line festival was full of booths providing free samples of energy drinks, multi-vitamins, massage services, music from Live 105 (the local alternative rock radio station) and food for the St. Jude’s Heroes (runners who had signed up and raised funds for St. Jude’s Children’s Hospital and Research Institute). Greenlight Organic’s booth was there to support the runners, sell merchandise and spread the word about our cause: fighting child labor.
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Empowerment through microfinance

The micro-lending movement was spurred by the success of Grameen Bank, a micro-finance institution funded in Bangladesh, India by Muhammad Yunus. The bank makes small loans or micro-loans to the poor, who lack credit and assets. Today, several institutions have adopted micro-lending services to improve the lives of the poor around the world.
Micro-loans help to develop and support leaders in poverty-stricken communities. Non-governmental organizations work with microfinance institutions to set up business lending programs for the impoverished to take on self-employment projects. In addition to the financial services offered, micro-finance institutions may often provide business advisory education for borrowers. Educating borrowers in business development and financial management may ensure that the loans advanced are used effectively, that businesses are sustainable, and that the loans will be paid back in a timely manner.
Most of the micro-loans funded by micro-finance institutions have been targeted toward women, to empower them and to allow them to be contributing members of a new economy of leaders. Around the world, women often subject themselves to the sexual trade, as they are not given many opportunities due to a number of sociological factors. By empowering women, their children and surrounding communities become empowered. According to Nicholas D. Kristoff and Sheryl WuDunn's book "Half The Sky," women who earn money tend to invest more of it in their children's education as well as in the growth of their businesses, as opposed to men, who may often spend 50% of their earnings on alcohol and tobacco. Sexual slavery and child trafficking may cease to exist as communities become more educated and economically developed. In addition, women who bring money to their households are beaten less and respected more by their husbands, as well as in-laws.
An interesting, innovative, and completely necessary social entrepreneurship, the SHE28 campaign serves to empower women in health by helping to fulfill girls’ and women’s unmet need and assist local women in developing countries to jump-start their own businesses to manufacture and distribute affordable, quality, and eco-friendly sanitary pads. SHE will look to use local raw materials, instead of all imported materials, to ensure affordability and accessibility. What better way to help women than by taking care of their health needs and empowering them to earn money for themselves and support their families and communities?
By Vania A. B.
 
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Social entrepreneurships will save children

When you go to the mall to start shopping, do you ever wonder how the item was made, or who it was made by? Apparel industries certainly won’t post billboards showing you who makes their clothes, nor the conditions in which they are made because large corporations outsource the majority of their manufacturing. In many cases, the manufacturing of goods is further outsourced to ever cheaper and more unethical factories. All to obtain the least expensive manufacturing and for large retailers to protect their bottom line.
Unfortunately, the suppliers that are able to meet the large retailers’ requests will be those which are able to produce the item efficiently and at a low cost. This is the way business is, the way it has always been. How long has slavery been used as a means to compete in the markets? How long has poverty existed? The answers: a long, long time. In the 1800s, during the Industrial Revolution, children worked twelve hours per day. Currently, according to UNICEF, there are an estimated 158 million children aged 5 to 14 in child labor worldwide, excluding child domestic labor.
In developing countries, the poorest families have no other option but to send their kids to work in farms, in the coal industry, in the garment industry, or worse, in the sex trade. As long as poverty exists and the only available opportunities are not sufficient to cover the costs of living, child labor will go on. In spite of the many documentaries or stories depicting the world child labor crisis, many of us will forget when we go to the store to buy that new gadget, or that new sweater. “Out of sight, out of mind.”
Fortunately, there may be a new way of doing business: social entrepreneurships. Social entrepreneurships are ventures that seek to solve a social problem while at the same time making a profit. While this may add to the overhead in terms of management and cost, it allows corporations like Greenlight Organic to control the supply chain and make sure the materials and manufacturing are procured in a manner that enables fair labor practices to be applied. In addition, there are countless non-profits which seek to solve the World Child Labor Crisis. There are way too many movements out there that seek your help, your attention like labor rights movements, or United Students Against Sweatshops. If you would like to read more about different forms of child slavery, read this article from TIME magazine. Also, to find out about Human Trafficking, see Change.org's Human Trafficking blog. Feel free to share other stories, blogs, or movements in the comments section. Click "read more" at the end of this article to participate.
By Vania A. B.
 
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Where do your old T-shirts end up?

sweatshop tees maybethistee1
Many of us dump our out-of-style T-shirts, jeans, and other clothing into the large bins at Goodwill or The Salvation Army. Did you know that only a small percentage of the donated clothing is re-sold to other consumers? Most of what's donated ends up somewhere else.
The rate at which Americans consume and dispose of clothing has increased so much that local donation centers are saturated; they have more donations then they can handle. Though some clothing is then donated to other countries by non-profit organizations, some is not. "The Travels of a T-shirt in the Global Economy" by Pietra Rivoli, points out that your old T-shirt passes through many hands across the globe. To begin, textile recycling factories in the US purchase much of the clothing from the donation centers, at a few cents per pound.
At textile-recycling factories, used clothes are separated into different categories. Those that are vintage, such as old concert tees from the 60s, are re-sold to Japan. The Japanese are the largest consumers of high quality used or vintage clothing and are willing pay top dollar. The rest of the clothing, which may or may not be in good condition, gets sold around the world. The most shattered clothing goes to factories which make use of the rags to clean their machines.
Africa is the largest buyer of used American clothing. Africans are under the impression that Americans and Europeans are selling their clothing to them. They are not aware that clothing is donated. Some of the clothing that reaches Africa is intended for donation to those in need. However, distributors seeking to make a profit from the clothing imports may often intervene. In the end, the clothing that reaches the needy is often in poor, unwearable condition. Africa's needy have to conform with the rags left behind.
How did this begin? According to the Textile Industry in Tanzania, from 1980-1985, Tanzanian's experienced a shortage of goods including clothes. Although local initiatives of producing clothes emerged in 1961, such as batik and tie and dye, it was of a poor quality and not easily affordable to the Tanzanian community. Some people, especially those in the Southern part of Tanzania, at that time, decided to wear sacks. The sacks became shirts and skirts or something to wrap-up. In order to fill the gap, some businessmen/women started to smuggle in used clothes. It is at this time, the used clothes became important and its status was raised. Fortunately, small business owners are able to take advantage of this trade; the 'mitumba' or used clothing trade. Distributors that take advantage of clothing coming into Africa sell the higher quality clothing to other small businesses. In turn, profits from the sale of used clothing allow small business owners to support their families. However, the mitumba trade has devastated other textile manufacturers or its ability to progress because they are cheaper than the textiles made with the small amount of resources given to textile producers. In addition, farmers depending on farming cotton are also affected at a large extent due to the collapse of the textile industries and of course due to the world market as well.
There is a need to control the importation so that countries like Tanzania will not become a dumping place. Only clothes in good quality should be imported and donated. However, the process to ban Mitumba should can only be a gradual one and is dependent upon Africa's government to set the standards.
How can we make this better? If you want to know for sure that your used clothes are going to a good cause, you can give them directly to someone in need or take them to a recycling center that will recycle the fibers of your old garments to make new ones.
View this video depicting the "mitumba" trade - where your donated clothing goes for sale in Africa: